Advertising Display - メーカー・企業と業務用製品 | イプロスものづくり

[English Market Research Report] The Global Market for Digital Outdoor Advertising

"Free samples" are currently being offered! Please check the application method from the [PDF download] button, or apply directly through the related links.

The global digital out-of-home (DOOH) advertising market size reached 12.9 billion USD in 2022, with a projected CAGR of 11.6% during the forecast period (2024-2031), growing from 16.07 billion USD in 2023 to an estimated 38.66 billion USD by 2031. In recent years, the global DOOH market has been influenced by changes in consumer preferences and increased demand due to the rise of digital signage, widespread access to high-speed internet, and a desire for dynamic and interactive advertising content. Advanced technologies such as AI, data analytics, and augmented reality have been integrated into DOOH advertising, enhancing campaign capabilities. This advancement allows advertisers to provide more personalized and engaging content tailored to their target audience. Despite such growth, challenges remain, including high implementation costs and a lack of standardized metrics to evaluate campaign effectiveness. These factors have particularly delayed adoption among small and medium-sized enterprises.